Your brand defines what you stand for, a promise you make, and the personality you covey. And while it includes your logo, color palette and slogan, those are only creative elements that coney your brand. Instead, your brand lives in every day-to-day interaction you have with your market: the images you convey, the messages you deliver on your website and campaigns, the way your employees interact with customers, a customer’s opinion of your company versus your competition.
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